Privacy Policy

Last updated: May 31, 2026. This page applies to LUID, an online private-label fitness and wellness retail brand that sells branded home training equipment and accessories through remote online operations.

1. Introduction

This Privacy Policy explains how LUID collects, uses, stores, and protects information when customers visit our online store, browse products, place orders, contact support, interact with forms, or use website features such as cart and checkout. We operate as a remote online retail brand selling private-label fitness and wellness products.

We aim to collect only the information reasonably needed to operate the store, process orders, provide customer support, improve the shopping experience, protect the website, and comply with applicable business, tax, accounting, and legal obligations.

2. Information We Collect

We may collect information that you provide directly, including your name, email address, phone number, billing address, shipping address, order number, support topic, message content, and any details you choose to include when contacting us. If you create an account or use checkout, the store platform may collect login, order, and transaction-related data.

We may also collect technical information automatically, including device type, browser type, IP address, approximate location, pages viewed, product interactions, cart activity, referring pages, session identifiers, cookie identifiers, and website usage events.

3. How We Use Information

We use customer information to process and fulfill orders, confirm payments, prepare shipments, send order updates, answer support requests, manage returns and refunds, prevent fraud, maintain website security, improve product pages, understand customer interest, and operate the online store.

We may also use information for administrative purposes, including recordkeeping, tax compliance, dispute handling, chargeback response, policy enforcement, and communication about important store updates.

4. Orders and Payments

Payment information is handled through payment processors and checkout systems made available by the store platform. LUID does not request full card numbers, card security codes, bank passwords, or sensitive financial credentials through email or contact forms.

Order-related data may be shared with payment processors, fraud prevention tools, shipping providers, fulfillment services, tax tools, and store infrastructure providers where needed to complete the transaction and operate the business.

5. Cookies and Tracking

The website may use cookies, pixels, local storage, session storage, analytics tools, and similar technologies. These technologies can help remember cart contents, maintain store functionality, measure website performance, understand product interest, prevent fraud, and improve page experience.

Some cookies are necessary for the store to function properly. Other cookies may support analytics, advertising measurement, or personalization, depending on the tools active on the store.

6. Third-Party Services

LUID may rely on third-party services to host the store, process payments, manage checkout, calculate taxes, analyze traffic, provide customer support, ship orders, send transactional emails, detect fraud, and manage compliance. These providers may process customer information according to their own privacy terms and legal obligations.

We do not sell customer personal information as a product. However, certain analytics or advertising tools may process identifiers or website activity in ways regulated by privacy laws. Where required, you may have rights to opt out of certain tracking or data sharing.

7. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect customer information. No online system can be guaranteed completely secure. Customers should use strong passwords, avoid sharing checkout credentials, and never send full payment information through unprotected messages.

8. Customer Rights

Depending on your location, you may have rights to request access to personal information, correction of inaccurate information, deletion of certain information, restriction of processing, objection to certain uses, portability of information, or withdrawal of consent where processing is based on consent.

To make a privacy request, contact us using the contact details at the end of this Policy. We may need to verify your identity before completing a request. Some information may need to be retained for legal, accounting, fraud prevention, order record, or dispute resolution purposes.

9. Data Retention

We keep customer and order information for as long as reasonably necessary to provide services, process orders, support returns, respond to inquiries, comply with tax or accounting obligations, resolve disputes, prevent fraud, and enforce store policies. Retention periods may vary depending on the type of information and legal requirements.

10. Children’s Privacy

The LUID store is intended for customers who can legally make purchases online. We do not knowingly collect personal information from children for direct marketing or independent purchasing. If you believe a child has provided personal information without proper authorization, contact us so we can review the issue.

11. International Customers

If you access the store from outside the location where our service providers operate, your information may be processed in other countries. Data protection laws may differ by country, but we use the information for the purposes described in this Policy and through service providers that support online retail operations.

12. Policy Updates

We may update this Privacy Policy when our store features, service providers, tracking tools, products, or legal obligations change. The updated Policy will be posted on this page with a revised “Last updated” date.